Valentine’s Day

THE PROJECT

Capture photography for Amazon’s seasonal Valentine’s Day campaign. Our photography leaned into elevated props and Valentine’s Day styling cues to hint at seasonality; graphic desserts and a reduced color palette with pops of gold for a touch of sparkle.

MY RESPONSIBILITIES

• Developed visual creative direction.

• Led designer(s) and copywriter on event style guide development, deck build(s) and asset creation.

• Lead photo art director on set guiding and collaborating with a photographer, stylists and a production team.

DELIVERABLES

• Photo library

• Animated GIFs

• Traffic drivers for onsite

• Social assets

THE TEAM

• Art Director: Allison Wagner

• Design: Chelsey Scheffe

• Creative Director: Alexa Mcnae

• Project Manager: Mel Fox

• Copywriter: Matthew Schnirman