THE PROJECT

The goal of this on-location photoshoot for Amazon Home was to create assets that were both environmental and aspirational in nature leading customers to a curated shopping experience of loft-inspired furniture and vibrant, decorative accents. Urban Loft was inspired by the modern industrial trend with a warm and inviting spin. We captured all photography assets inside a work loft within the Georgetown neighborhood of Seattle.

MY RESPONSIBILITIES

Trend research. Art direction. Design.

OTHER THINGS TO NOTE

I executed the first ever Design Recipe on Amazon.com. Design Recipe highlights notable elements that make-up a specific campaign and is now an established deliverable for Amazon Home campaigns. I partnered with the Amazon Home Marketing Team to develop the Urban Loft Design Recipe which encapsulated: Bright Colors, Surprising Storage (small space storage solutions), Functional finds (small-space functionality) and A New Angle (graphic/geometric shapes in the form of products).

DELIVERABLES

• Onsite traffic drivers

• Social assets

• Landing page assets

• Animated GIFs

• One landing page, 7 unique category pages

THE TEAM

• Art Director: Allison Wagner

• Creative Director: Katy Kennedy

• Stylist: Martin Bourne

• Photographers: Greg Montijo and Mike Nelson

• Producer: Alexa Mcintyre