Holiday Toy Book
A M A Z O N
THE PROJECT
The Amazon Holiday Toy Book is a printed gift guide that allows families and children to discover, engage and highlight their favorite gift ideas for the holiday season while offering parents and gift givers a convenient and unique way to shop for products.
A LITTLE BACKGROUND
In 2020, we faced a global pandemic and as a result, the team had to innovate on how to execute the third year of the Holiday Toy Book without relying so heavily on editorial photography. The team pivoted and leaned into an illustration-first approach along with a vibrant holiday color palette to keep the book elevated and engaging.
MY RESPONSIBILITIES
Concepting. Art Direction. Design.
DELIVERABLES
28 million copies of a 91 page printed book featuring 500 toys, a custom sticker sheet, a DIY cardboard creation and a variety of other activities for families to participate in.
THE TEAM
Art Directors/Design: Allison Wagner, Julianna Schulte, Michael Woody and Samantha Yang
Production Designers: Cely Henriquez, Nina Nguyen, Vivian Hyon
Creative Director: Alexa Mcnae
Photographers: Mike Nelson, Jennifer Liedes, Heather Shay and Kevin Hofer
Stylist: Kira Corbin
Production: Kelly Baldwin, Megan Robitaille and Kelly Herring
Program managers: Mel Fox and Jessie Lane
Copy: Randy Walker and Britt Burritt
Illustrator: Erin Wallace
