Mother’s Day
A M A Z O N
THE PROJECT
Capture photography and create unique design assets for Amazon’s seasonal Mother’s Day campaign. We leaned into monochromatic and painterly-inspired sets to differentiate this campaign from competitors.
MY RESPONSIBILITIES
Art direction. Design.
DELIVERABLES
International style guide
Traffic drivers for onsite
Landing page assets
Animated GIFs
Social assets
THE TEAM
Art Directors: Allison Wagner, Sarah Jensen
Stylist: Glen Proebstel
Photographers: Greg Montijo, Mike Nelson
Producer: Courtney Garrison
Designers: Samantha Yang, Ayako High
THE FINAL PRODUCT
