THE PROJECT

I was the lead photo art director of a two-week photoshoot for Amazon’s 2018 Home Gift Guide, the largest holiday gift guide campaign to date. I was responsible for delivering 147 images — bringing 2,200 products from 21 different categories to life through defined and on-trend photo art direction. The Home Gift Guide was an extension of the holiday style guide — the set design, lighting, color palette and overall look and feel of this photoshoot had to tie in with the rest of the holiday creative direction to be a seamless experience for customers.

FUN FACT

Given a notable element of the Amazon brand is the cardboard box, we reimagined cardboard’s function and leveraged newfound designs as styling cues within sets.

MY RESPONSIBILITIES

Art direction. Design.

DELIVERABLES

• 147 images

• Onsite traffic drivers

• Social assets

• Animated GIFs

• A dedicated landing page experience

• 21 individual category pages

THE TEAM

• Art Directors: Allison Wagner, Julianna Schulte

• Stylist: Kira Corbin

• Photographer: George Barberis

• Producer: Courtney Garrison