Boho Home
A M A Z O N
THE PROJECT
The goal of this in-studio photoshoot for Amazon Home was to create assets that were both environmental and conceptual in nature to lead customers to a curated shopping experience of boho-inspired living room furniture and decorative accents.
MY RESPONSIBILITIES
Trend research. Art direction. Design.
DELIVERABLES
Onsite traffic drivers
Social assets
Landing page assets
Animated GIFs
A dedicated landing page experience
THE TEAM
Art Director: Allison Wagner
Creative Director: Katy Kennedy
Stylist: Amy Wilson
Photographer: Greg Montijo
Producers: Erika Chapman, Colby Knowlton
THE FINAL PRODUCT
KUDOS
83%
Percentage of visitors that scrolled past the main header image on landing page to individual selection stories
68%
Percentage of visitors that clicked onto a selection story from the landing page to engage with the site experience further
34,348
Total impressions from August 14, 2017 (launch date) to September 10, 2017 (campaign end date)
82%
Percentage of visitors that reached shoppable product on the bottom of the category page
31%
Abandonment rate on the main landing page