Fire TV Soundbar Plus
A M A Z O N D E V I C E S
THE PRODUCT
The Fire TV Soundbar Plus upgrades the entertainment and home theater experience for customers by providing a 5.1-channel system featuring a wireless subwoofer and two surrounding speakers. Extra bass, clear dialogue, Dolby Atmos and DTS:X fill the room with epic sound. With the series, customers have options: choose between a soundbar-only system, a soundbar and subwoofer, or a soundbar, subwoofer, and two surround speakers.
MY RESPONSIBILITIES
I spearheaded the creative direction as the lead Art Director, driving the development of 3D assets and overseeing the design and implementation of three onsite landing pages. I collaborated with cross-functional team members and successfully led the team to deliver high-impact visuals and launch-day traffic drivers.
DELIVERABLES
Three device landing pages on Amazon.com
CGI motion and static assets
Launch-day traffic drivers
Amazon’s Fire TV Soundbar Plus makes immersive entertainment feel effortless. Get setup in minutes. Stop hitting rewind to catch powerful lines. Forget searching couch cushions when you need to turn up the volume. All you have to do is sit back and enjoy incredible sound.
Epic sound. Made easy.
Epic sound. Made easy.
Kudos
“These new additions mark the 10th anniversary of Fire TV, which has evolved from a simple streaming device to a comprehensive platform encompassing TVs, soundbars, and a vast content library. With this latest expansion, Amazon is further solidifying its position in the competitive home entertainment market.”
"The result of your work is outstanding — the detail pages and category creative look amazing. Allison, you stepped up to lead the creative direction brilliantly — be proud of the exceptional work.”
-Dan Tuckman, Principal Product Marketing for FireTV
In other news
As seen in Tech Radar | T3 | EnGadget
THE TEAM
Art Director: Allison Wagner
Creative Director: Julia Finch
Copywriter: Margaret Ann Boeker
3D Team: Katie Sink, Nathan Heal
Strategy: Will Taylor, Rob Henson and Win Platt
Design: Youmin Park
Head of Brand Creative: Darryl Mascarenhas
Product Marketing: Dan Tuckman
