Fire TV Omni Mini-LED Series
A M A Z O N D E V I C E S
THE PRODUCT
The Fire TV Omni Mini-LED Series is the most immersive and innovative Amazon Fire TV yet. This TV features a stunning display delivering up to 1,400 nits of peak brightness and over 1300 dimming zones, resulting in incredible picture quality. It is also jam-packed with innovative smart features, stunning artwork, lightning fast gaming and Dolby Atmos audio.
MY RESPONSIBILITIES
As the lead Art Director, I drove the development of CGI assets by an external vendor and oversaw the design and implementation of the onsite landing page experience and marketing video. I collaborated with cross-functional team members and successfully led the team to deliver high-impact visuals, a suite of launch-day traffic drivers and a compelling marketing video.
DELIVERABLES
Marketing video (:30, :15)
CGI assets (static and motion)
Launch-day traffic drivers
Dive in
Amazon’s Fire TV Omni Mini-LED breaks the boundaries of TV with stunning picture quality, high-speed streaming, intuitive ambient technology and more. So you’re not just closer to your favorite entertainment experiences - you’re immersed in them.
Innovative.
Immersive.
Intuitive.
Innovative. Immersive. Intuitive.
Kudos
“These new additions mark the 10th anniversary of Fire TV, which has evolved from a simple streaming device to a comprehensive platform encompassing TVs, soundbars, and a vast content library. With this latest expansion, Amazon is further solidifying its position in the competitive home entertainment market.”
"The result of your work is outstanding — the detail pages and category creative look amazing. Allison, you stepped up to lead the creative direction brilliantly — be proud of the exceptional work.”
-Dan Tuckman, Principal Product Marketing for FireTV
In other news
As seen in The Verge | Tech Radar | Digital Trends
THE TEAM
Art Director: Allison Wagner
Creative Director: Julia Finch
Copywriter: Christine Amy
Agency: Hornet
Program Lead: Taso Kolonelos
Project Manager: Megan Mackenzie
Producer: Dorian Douglass
Design: Nick Weber-Roughton
Head of Brand Creative: Darryl Mascarenhas
Product Marketing: Dan Tuckman
