Get Ready for Warmer Weather
A M A Z O N
THE PROJECT
To kick off spring and summer in 2020, Amazon hosted a dedicated seasonal shopping experience for customers. Our chosen creative concept, Price Party, was rooted in the spirit of celebration with its vibrant, energizing, and fresh visual direction.
Color palette: Saturated and bold
Product curation: Products were specifically curated for this event to ladder up to the visual direction and overall strategy of the concept.
Set design: Minimal, colorful backdrops and summer-inspired settings like pool textures and grass to let the products shine in their environments.
MY RESPONSIBILITIES
As the Senior Art Director, I led the development and execution of the Price Party shopping experience. I was responsible for all aspects of the project, including creative direction, product curation, and design.
THE TEAM
Art Directors: Allison Wagner and Ayako High
Creative Director: Lacy Muhich
Copywriter: Randy Walker
Stylist: Marie-yan Morvan
Photographers: Jonpaul Douglass and Meiko Arquillos
Producer: Kara Trigaux
A little behind the scenes
THE FINAL PRODUCT
