Holiday

THE PROJECT

For holiday 2022, Amazon wanted to create a festive and inviting shopping experience for customers. The creative concept, You're Invited, was rooted in the idea of celebrating the holidays with loved ones. The color palette was rich and festive, with elevated styling cues and a wrapping paper-inspired design application.

MY RESPONSIBILITIES

As the lead art director on the project, I was responsible for developing the overall concept You’re Invited and visual direction for two globally-inclusive style guides for Holiday and Deals. The style guides provided detailed direction for messaging, color palette, typography, motion, photography, and design. They also included a suite of downloadable photography and motion assets.

DELIVERABLES

• Two globally inclusive event style guides

• Downloadable library of photography & motion assets

THE TEAM

• Art Director: Allison Wagner

• Creative Director: Alexa Mcnae

• Design: Ayako High & Michael Woody

• Copywriter: Matthew Schnirman

• Producer: Chris Ritter