Reflect

THE PROJECT

REFLECT was a fashion-focused editorial project that brought together an all-female crew of Seattle creatives. The goal of this shoot was to encapsulate all the colors and emotions of spring. Spring is a season when we reset and reflect and that is what we wanted our shoot to evoke. Spring feels fresh and new (hello, blooming flowers on every single street corner); it consists of lighter and brighter days (thank you, daylight savings) and vibrant colors. We leaned into reflective props like mirrors, bubbles and a disco ball as visual metaphors. We also leaned into bold, neon color pops for our color palette. To top it off, we featured a floating floral installation and a custom floral umbrella prop.

MY RESPONSIBILITIES

Art direction. Styling. Vendor collaboration.

THE TEAM

• Photographer: Jenna Bechtholt

• Creative Direction + Styling: Allison Wagner

• Model: Sorelle of Autumn Sorelle

• Florals: Petal & Posy

• Hair & Makeup: Katya Gudaeva

“This collection has given us total spring fever with its bright and beautiful colors and flowers, and we’re sure it’s going to be a bit of sunshine in your day.”

— FEATURED ON THE GLITTER GUIDE